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Happy Employees, Happy Tenants: A Guide To Employee Retention and Job Satisfaction in Self Storage
In the self storage industry, we spend a considerable amount of time discussing systems processes and procedures that assist in creating an efficient and profitable facility, so much so, oftentimes we neglect the one thing that should receive the most attention - the staff. The modern-day workplace we all function in has been so consumed [...]
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Is Your Website Secure? Website Security in 2019
Chances are you've heard about some of the massive website and data hacks in recent years. Ranging from Target and Capital One to Equifax and even Home Depot. You’ve heard about customers having their information stolen from e-commerce companies, banks, and more. With so much depending on the security of your facility’s website, it’s important [...]
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Self Storage REITs: Too Good, Goes Bad
We are all aware of the industry buzz about REITs. They’re doing great and expanding their presence in self storage. However, are they equipped to handle the overflow of current business demands? When is too good, not good enough? And when too good goes bad, who wins? When did small facility owners overtake the industry? [...]
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Not using SEO, PPC or GMB? Read this. The Impact of Digital Marketing
If Google still monopolizes over 92.62% of the search engine market, then why aren’t more facility owners using it to advertise their facilities and obtain full occupancy? From Google My Business to SEO (Search Engine Optimization) and PPC (Pay-Per-Click), your facility digital landscape in today's world matters, and it could be the reason why your [...]
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How to Market Your Online Self Storage Auctions
Have you ever had a tenant who stopped paying rent, leaving you with a unit full of items you now need to get rid of? With The Storage Group and Self Storage Auction partnership, you can reinvent the way you handle abandoned units! With self storage auctions accounting for more than $65,875,000 in sales every [...]
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Understanding SEO Basics
According to Hubspot, 97% of internet users in the United States have searched for a local business on search engines. During these searches, a staggering 95% of search engine traffic takes place on the first page of results, meaning that the further your facility drops in the results, the less likely it is to be [...]
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The PPC Strategy You’ve Been Looking For
When it comes to the digital landscape, having an online presence has increasingly become one of the most important factors for a successful business. It’s important to know where, when and how to reach prospective customers online. Pay-Per-Click advertising, or PPC for short, is one of the most effective ways a self storage facility can [...]
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How Big Data is Disrupting the Self Storage Industry
Let’s face it, “Big Data” has taken the self storage industry by storm, and it is changing everything. Whether you use it in everyday decisions or don’t use it at all, big data is everywhere, affecting everything and it is not going away anything soon. The self storage industry has come a long way in [...]
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Talking about PWAs: A Guide for Facilities
New technology can be intimidating, especially when you’re looking for a way to explain to others. I’m sure you’ve heard all the buzz on Progressive Web Apps and how they’re completely transforming fortune 500 companies into searchable machines; although progressive web apps sound complex in nature, they're actually quite simple in terms of utilization. So, [...]
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Using Digital Marketing as Springboard for Your Storage Facility’s Success
Staying relevant against big-box competitors used to be nearly impossible, but with new technologies, mom-and-pop facilities are finding it easier than ever to compete against the big brands. Digital marketing can be a springboard to finding success in competitive local markets, keep reading to learn about these technologies and how they can benefit you! Helping [...]
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