6 Tips for Marketing Your Self Storage Facility in the New Year
A new year means new growth opportunities for self storage facilities. Kick off the new year by marketing your business to new and existing customers. You may wonder what marketing efforts you can put forth as a storage facility. Read on for ideas on how to successfully advertise your self storage business in 2025.
- Set Marketing Goals for the Year
Begin by considering your facility’s goals. What kind of growth do you want to see? What market in your area is untapped? Create a physical timeline of these goals and map out the steps for how you plan to achieve them. Your ultimate goal should be the growth of your business, which means you need to increase your occupancy and the conversion rate of your digital marketing efforts.
- Update Your Socials
Ring in the New Year by consistently posting on your social media accounts. You want to stay in front of your target audience. Create content ahead of time and schedule it to ensure that your New Year digital marketing efforts stay on track, even when things get busy. You might even dip your toes into running paid social media ads to reach a wider audience.
Make sure you also keep up-to-date with your website’s blog posts. If your facility doesn’t have a blog, take the time to create one. Think of the new year as a fresh start. Utilize your blog to offer storage tips and insider knowledge your customers can’t get anywhere else.
- Take Advantage of New Year’s Resolutions
During the new year, people are focused on their resolutions. You want to target people’s desire for a sense of accomplishment by sticking to their resolutions. You can do that by offering a solution to one of the most common resolutions people set: cleaning and organizing. There will be a thousand articles about how to clean and stay organized for the new year. As a self-storage facility specializing in storage solutions, you want to send the message that self-storage can help people get and stay organized.
- Target Seasonal Business
Are you ensuring that your marketing efforts reach seasonal businesses as well? Seasonal businesses, like snow removal and snow shoveling, count on this time of year to do business. Other businesses, such as those providing lawn care, landscaping, pool maintenance, etc. may require a place to store their seasonal equipment. In the New Year, it is an excellent opportunity to focus on these seasonal businesses and introduce the concept of self-storage to protect their assets. Storage is the perfect solution for equipment that can’t be left outside or bulky gear that takes up too much space.
- Feature Contests and Giveaways
It only takes a small discount or a gift certificate to have everyone scrambling on social media to enter contests and giveaways. You can use contests and giveaways as a way to collect contact information for future marketing efforts, such as phone numbers and email addresses. Small giveaways make a huge splash when it comes to generating business.
- Don’t Forget the Email
Email marketing has always been a staple advertising strategy. Email as a communication medium has evolved while remaining relevant. By using the email marketing tools at your disposal, you can stay in frequent contact with your tenants and potential leads.
Use email marketing to send holiday greetings. You can add the human element to your self-storage business by creating holiday cards for your facility and staff. You can also send out weekly, monthly, quarterly, or yearly newsletters to keep your customers informed of your company’s updates and offerings. Email is a simple and effective way to communicate with clients and prospects to generate more sales.
The Storage Group® has all these strategies and even more ideas to help you pump up business during a traditionally slow season for small businesses. The Storage Group® is a digital marketing and software solutions company with the know-how and experience to expand your reach and generate more sales. See how easily your business can grow when you partner with TSG. No matter what time of year, you can contact us to partner with your company and help you succeed. Call our Sales team at (407) 392-2328 ext. 1 to get started immediately.
