The Ultimate Guide to Optimizing Your Google Business Profile for Self Storage

If you own a self-storage facility and want to engage your customers and improve search listings on Google fully, you must create a Google Business Profile. Using this simple tool can help you stand out to potential leads who are searching for you on Google. You will appear in local listings and Google Maps, making it easier for leads to find you. 

What is a Google Business Profile?

A Google Business Profile ranks your website on local listings and, most importantly, allows your facility to be found on Google Maps. Your Google Business Profile is essential for Search Engine Optimization (SEO). When a user searches “self storage facilities near me”, your facility will appear at the top of the results if your profile matches the search terms, location, and ranks high with Google’s algorithm. Remember, your storage facility is one of many in your city, town, or county. Therefore, it’s essential to stand out online. A complete and accurate Google Business Profile will attract more online and in-person traffic and improve your online visibility.

How Does It Help Your Business? 

A Google Business Profile can help customers find you with ease, amongst many other things. Over 86 percent of people use Google, so claiming and managing your Google Business Profile will help you stand out from an SEO standpoint. It is also incredibly easy to customize. You can add special features, such as amenities, photos of your facility and specific units, and more, to give customers a preview of what they will experience if they rent from your facility. 

What Information Do You Need?

Make sure that you select the correct business category, name, service hours, and other relevant details. Accurate and up-to-date business information, such as service hours and operations, guarantees that potential tenants can find you when searching online. If they are unable to find essential information or get in contact with you, they will go elsewhere. Also, recent customer reviews offer social proof and provide potential tenants with a sense of security when making a purchasing decision.

If you need help creating an optimized Google Business Profile that will help you rank in Google, we have got you covered. The Storage Group® offers services tailored to marketing, and as part of these services, we build and maintain Google Business Profiles for our clients. Contact us today for more details.