Why Your Self Storage Facility Should Stop Chasing Trends in 2025

Many businesses believe ‘viral marketing’ to be a viable business strategy. But we have to ask, is this sustainable? How long will you play the game before you exhaust yourself? 

A far more effective game is the money game. Below, we will discuss the benefits of choosing to play for profit rather than for likes on social media and how you can shift your marketing strategy from micro-analyzing likes, shares, and reposts to finally creating value and authority in a niche that you own. Read on below to find out more.

What Does It Mean To Go Viral?

Going viral is a phenomenon when a piece of content gets shared outside of your network of customers into the general public arena. Thousands, if not millions, of people could circulate a viral post online. As a storage business, if one of your posts goes viral, it is not just storage enthusiasts sharing your posts but people outside the storage industry. Viral content often strikes at the heart of connectivity, usually through a funny meme or memorable conversation. 

The exposure you get from viral moments often translates into exposure for the business, but we cannot say that it translates directly to profits. Furthermore, a person who chases these moments frequently demonstrates a modicum of short-sightedness, using tactical strategies that usually seem at odds with the brand’s overarching strategy. 

What You Should Focus On

So, what should you do instead of aiming for the most likes and shares? We will dive into several things you can do that will turn your search for likes into dollar signs. 

Creating a Clear and Value-Packed Content Strategy

While it is not inherently bad to post fun or engaging content on your page occasionally to boost the algorithm in your favor, you want to focus most of your content on providing a solution for your tenants’ most common problems. Once you have engaged with your audience, ask them questions about who they are and what they are experiencing, especially relating to storage. 

Remember, in most cases, you would rather be known to 100 potential local tenants ready to rent or reserve at a high price than one million people who laugh at a meme or funny post without substance and then forget about you the next second. 

Refocus on Maintaining Awareness of Your Market

Be known for the niche you own. Stay informed about changes and trends in the market, as they can make or break your company and community. Nothing should get past you or surprise you. Stay on top of the game and comment on the news while it comes out, while not chasing drama. You want people to look to you as a trustworthy brand, which only comes from consistency and an understanding of the client’s needs. 

 

If you want to become an authority in your storage niche, work with us at The Storage Group™? We will help you craft a masterful social media marketing strategy designed to captivate and convert. Contact us today!