August 19, 2019
Why Your Website’s User Experience Is Costing You Tenants
Have you ever visited a website and been confused or overwhelmed by the layout? Only to leave and find a website that is easier to use? If you have, you’re not alone. According to Mark Brinker, 75% of consumers admit that they judge a business’s credibility based on their website design. This means that if [...]
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August 12, 2019
Is Your Website Secure? Website Security in 2019
Chances are you've heard about some of the massive website and data hacks in recent years. Ranging from Target and Capital One to Equifax and even Home Depot. You’ve heard about customers having their information stolen from e-commerce companies, banks, and more. With so much depending on the security of your facility’s website, it’s important [...]
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August 5, 2019
Self Storage REITs: Too Good, Goes Bad
We are all aware of the industry buzz about REITs. They’re doing great and expanding their presence in self storage. However, are they equipped to handle the overflow of current business demands? When is too good, not good enough? And when too good goes bad, who wins? When did small facility owners overtake the industry? [...]
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July 25, 2019
Not using SEO, PPC or GMB? Read this. The Impact of Digital Marketing
If Google still monopolizes over 92.62% of the search engine market, then why aren’t more facility owners using it to advertise their facilities and obtain full occupancy? From Google My Business to SEO (Search Engine Optimization) and PPC (Pay-Per-Click), your facility digital landscape in today's world matters, and it could be the reason why your [...]
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July 22, 2019
Why the Self Storage REIT Takeover, is Over
We’ve all read the articles and heard the stories - REITs (Real Estate Investment Trusts) are taking over the self storage industry more and more by the day, but do we know the cold hard facts? REITs have been highly regarded as the larger, dominant players in the self storage space, but could we all [...]
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July 15, 2019
How to Market Your Online Self Storage Auctions
Have you ever had a tenant who stopped paying rent, leaving you with a unit full of items you now need to get rid of? With The Storage Group and Self Storage Auction partnership, you can reinvent the way you handle abandoned units! With self storage auctions accounting for more than $65,875,000 in sales every [...]
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July 10, 2019
Understanding SEO Basics
According to Hubspot, 97% of internet users in the United States have searched for a local business on search engines. During these searches, a staggering 95% of search engine traffic takes place on the first page of results, meaning that the further your facility drops in the results, the less likely it is to be [...]
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July 1, 2019
The PPC Strategy You’ve Been Looking For
When it comes to the digital landscape, having an online presence has increasingly become one of the most important factors for a successful business. It’s important to know where, when and how to reach prospective customers online. Pay-Per-Click advertising, or PPC for short, is one of the most effective ways a self storage facility can [...]
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June 24, 2019
How Big Data is Disrupting the Self Storage Industry
Let’s face it, “Big Data” has taken the self storage industry by storm, and it is changing everything. Whether you use it in everyday decisions or don’t use it at all, big data is everywhere, affecting everything and it is not going away anything soon. The self storage industry has come a long way in [...]
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June 17, 2019
Talking about PWAs: A guide for facilities
New technology can be intimidating, especially when you’re looking for a way to explain to others. I’m sure you’ve heard all the buzz on Progressive Web Apps and how they’re completely transforming fortune 500 companies into searchable machines; although progressive web apps sound complex in nature, they're actually quite simple in terms of utilization. So, [...]
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