The 2020 forecasts are in - and depending on where you operate, it may not look great. Markets are becoming over-saturated, making it difficult for facilities to thrive. Without adequate occupancy, your facility could struggle to compete. Small facility owners are finding it challenging to keep up with REITs and big-box companies that have larger [...]

Renting isn’t what it used to be. As markets become more competitive than ever before, it’s imperative that facilities provide tenants with the tools, features, and security they want. Tenants have expectations, and if your facility fails to meet them, you risk bad reviews, lower occupancy, and ultimately, decreased revenue.  Chances are, your self storage [...]

Data is everywhere. It’s used by every major company in every major industry. With so much data available to businesses, you may not be sure if data is an effective way to make business decisions. Did you know that 90% of the world’s data was generated in the last two years? In this blog, we [...]

The self storage industry is becoming increasingly competitive with each passing year. Whether you’re a small facility owner or REIT, competing in today’s market is challenging for everyone. There are many ways to combat the competition, however, and staying up to date with competitive pricing is one of them. In the economic downturn of 2008, [...]

With so many technologies in the self storage industry, it can be difficult to tell if a product is marketing fodder or actually effective. We’ll discuss how to increase brand awareness with digital marketing. The 10 most important technologies to stay competitive, and how to evaluate the success of your current digital tools and practices. [...]

In the self storage industry, we spend a considerable amount of time discussing systems processes and procedures that assist in creating an efficient and profitable facility, so much so, oftentimes we neglect the one thing that should receive the most attention - the staff. The modern-day workplace we all function in has been so consumed [...]

Have you ever visited a website and been confused or overwhelmed by the layout? Only to leave and find a website that is easier to use? If you have, you’re not alone. According to Mark Brinker, 75% of consumers admit that they judge a business’s credibility based on their website design. This means that if [...]

Chances are you've heard about some of the massive website and data hacks in recent years. Ranging from Target and Capital One to Equifax and even Home Depot. You’ve heard about customers having their information stolen from e-commerce companies, banks, and more. With so much depending on the security of your facility’s website, it’s important [...]

We are all aware of the industry buzz about REITs. They’re doing great and expanding their presence in self storage. However, are they equipped to handle the overflow of current business demands? When is too good, not good enough? And when too good goes bad, who wins? When did small facility owners overtake the industry? [...]

If Google still monopolizes over 92.62% of the search engine market, then why aren’t more facility owners using it to advertise their facilities and obtain full occupancy? From Google My Business to SEO (Search Engine Optimization) and PPC (Pay-Per-Click), your facility digital landscape in today's world matters, and it could be the reason why your [...]