December 2, 2019
The Importance of the Internet for Facilities
Close your eyes and picture a world without the internet. Actually, don’t close them, because this blog is going to explain the importance of the internet for the self storage industry, and more importantly, your facility. Long gone are the days of phone book marketing, and in are the days where having a digital marketing [...]
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November 1, 2019
You’ve Got Mail. How Sending Emails can Help you Convert Leads.
Let’s face it! It’s the digital age and without modern marketing strategies, your facility could fall victim to the REITs (Real Estate Investment Trusts) and big-box competitors in your area. With more than 3.7 billion email users worldwide, this is a market that you really should be targeting. For any self storage facility looking to [...]
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October 22, 2019
How the DomicoCloud and ClickandStor® Integration Perfects The Rental Process
ClickandStor® is a product of The Storage Group, an internet marketing company that specializes specifically in the self storage industry. For over a decade, The Storage Group has been committed to helping facility owners find digital marketing solutions to day-to-day operations. The Storage Group’s commitment to educate and assist facility owners directly aligns with Domico [...]
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October 15, 2019
Market Saturation, Pain Points and Solutions for Self Storage
The 2020 forecasts are in - and depending on where you operate, it may not look great. Markets are becoming over-saturated, making it difficult for facilities to thrive. Without adequate occupancy, your facility could struggle to compete. Small facility owners are finding it challenging to keep up with REITs and big-box companies that have larger [...]
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October 8, 2019
3 Simple Steps to Improving Your Facility’s Rental Process
Renting isn’t what it used to be. As markets become more competitive than ever before, it’s imperative that facilities provide tenants with the tools, features, and security they want. Tenants have expectations, and if your facility fails to meet them, you risk bad reviews, lower occupancy, and ultimately, decreased revenue.  Chances are, your self storage [...]
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October 1, 2019
The Importance of Real-Time Data
Data is everywhere. It’s used by every major company in every major industry. With so much data available to businesses, you may not be sure if data is an effective way to make business decisions. Did you know that 90% of the world’s data was generated in the last two years? In this blog, we [...]
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September 20, 2019
Why “Good, Better, Best Pricing” is Transforming The Self Storage Industry
The self storage industry is becoming increasingly competitive with each passing year. Whether you’re a small facility owner or REIT, competing in today’s market is challenging for everyone. There are many ways to combat the competition, however, and staying up to date with competitive pricing is one of them. In the economic downturn of 2008, [...]
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September 17, 2019
Techy Ten: Ten Technology Must-haves in the Self Storage Industry
With so many technologies in the self storage industry, it can be difficult to tell if a product is marketing fodder or actually effective. We’ll discuss how to increase brand awareness with digital marketing. The 10 most important technologies to stay competitive, and how to evaluate the success of your current digital tools and practices. [...]
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September 4, 2019
Happy Employees, Happy Tenants: A Guide To Employee Retention and Job Satisfaction in Self Storage
In the self storage industry, we spend a considerable amount of time discussing systems processes and procedures that assist in creating an efficient and profitable facility, so much so, oftentimes we neglect the one thing that should receive the most attention - the staff. The modern-day workplace we all function in has been so consumed [...]
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August 19, 2019
Why Your Website’s User Experience Is Costing You Tenants
Have you ever visited a website and been confused or overwhelmed by the layout? Only to leave and find a website that is easier to use? If you have, you’re not alone. According to Mark Brinker, 75% of consumers admit that they judge a business’s credibility based on their website design. This means that if [...]
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