Whether you are ready or not, the holiday season is quickly approaching. With people prepping for family or friends, the time is rife for self-storage. Between decorating inside their apartments, outside their homes, and everything in between, the need for organization is high. While baking bread and holiday treats, hanging lights, and donning traditional garb, the need for extra space seems to be universal. Just like there is not enough time in the day, there does not seem to be enough room.
Your storage facility is the perfect solution to provide self-storage options to the members of your community as they celebrate. You know that; so, why not let residents in your area know that? Here are some ways to take advantage of the holidays and market your business effectively during this time.
People are searching for holiday promotions during a time when they are preparing for family and purchasing gifts. During this time, the use of self-storage can be beneficial for keeping organized. Offer special discounts, promotions, or packages for holiday storage. For example, you could provide the first month of storage for free or offer a discount for customers who commit to long-term storage during the holiday season.
Invest in online advertising through Google Ads, Facebook Ads, or other platforms. Target your ads towards people in your area who are searching for holiday storage solutions. Advertising your storage services online, combined with other digital marketing efforts, will point customers to your business when time is of the essence. For customers who need to save time and space, your facility will be the solution they did not know was available.
Send out holiday-themed email campaigns to your existing customer base and subscribers. Highlight your storage deals and include compelling visuals of your facility, such as high-quality photos of your facility decorated for the season. You can also personalize your emails during the festive season to include holiday cards from your business to your loyal customers.
Social Media Promotion
Use your social media channels to showcase your self-storage facility’s holiday offerings. Should you start promotions, even for the new year, social media is a great way to spread the word. Share engaging content, like photos and videos of your storage units and packing tips for holiday items. Run holiday-themed social media contests or giveaways to engage your audience and encourage them to share your facility with their followers. Engaging in social media in a professional capacity will personalize your business to your customer base and it signals to potential customers that your company is engaged with its community.
Partner with local businesses that may need temporary storage space during the holiday rush. This could include local retailers, event organizers, or holiday-themed pop-up shops. By supporting local businesses in your area, you are not only strengthening your brand, but you are securing your place in your community as a pillar within your community.
The content you produce at any time of the year will make an impact, but during the festive periods, it is imperative to keep that same momentum going. Create informative and shareable content related to holiday storage needs. Along with emails, blogs, website content, and social media posting, consider making videos or infographics that offer valuable tips on storing holiday decorations, seasonal clothing, and gift inventory. The visual aspect of your content will grab attention, especially when marketing efforts have been ramped up by most businesses.
Create a referral program where existing customers can earn discounts or rewards for referring friends and family to your facility for self-storage during the holidays. You can also extend this referral program to other times of the year during slow seasons.
Decorate your facility with festive holiday decorations to create a welcoming atmosphere. Get into the holiday season and celebrate at your facility with your staff. This can attract potential customers and generate excitement. If you are the type of facility that relies heavily on road traffic, twinkling lights and glittering tinsel will go a long way in standing out to potential customers.
Partner with local charities or organizations for holiday donation drives. Sponsor local charity events and parades. Secure a drop-off at your facility to receive donations for things like clothes, shoes, toys, toiletries, and food. Contact local, state, or national charities to coordinate donations, either by item or in monetary form on your website. Get your business involved in local community enrichment programs as a sponsor or donor. Use this opportunity to promote your facility’s role in supporting the community during the holiday season and build your brand in positive ways.
The Storage Group is an industry leader in digital marketing for the self-storage industry. As the winner of the ISS 2023 Best of Business award in the Best Marketing Services category, we have a proven track record of offering the best of the best in our services and products. If you need assistance in marketing your storage facility for the holiday season, or any other time of the year, contact us today to get started.