With a variety of units at your facility, value-based pricing provides a way to adjust your pricing schemes so a tenant will pay more if they feel a specific unit has a greater worth. For example, your smallest units might be worth a fair amount to those who only need a small amount of space and have no need for a larger unit. Saving a few dollars a month may impact their unit selection. Similarly, if you are providing a premium unit with options such as location and accessibility, tenants may feel confident spending more on those units because they are looking for a unit with that quality.
The ability to offer value pricing in a rental tool is a priority. With ClickandStor® Online Rental Suite, manage prices for each of your units in real-time and make adjustments whenever you see fit. With our Market Intel™ service, easily view competitor pricing on any comparable unit size, location and quality. This allows you to better understand what your services may be worth in the eyes of potential tenants. A great example would be a climate-controlled storage facility in an area which has no other climate controlled options. This unit could be worth an exceptional amount to the people living in that region. With value-based pricing, the climate-controlled unit would be presented at a higher price since demand for it will be higher.
ClickandStor® recently added tiered value pricing which labels units as good, better and best value. These pricings options are controlled and set by you, but drive urgency for tenants to book because the unit qualities are in demand and the pricing is competitively increased to reflect that. With this additional information, easily sell similar units at optimal rates, capture more tenants looking to rent online, create tenant purchasing confidence and ensure tenants receive the best value for any given unit.
Value pricing provides knowledge about what unit qualities impact the purchasing habits of tenants. With this knowledge, you can set reasonable facility revenue expectations and increase tenant confidence through their purchasing decisions. This confidence can be the edge you need to convert potential tenants into paying ones, while ensuring your facility meets all their needs and expectations for an agreeable price.
You’ve heard about search engine optimization (SEO) more times than you can count. From webinars, to conferences, to marketing ads, and e-books, there’s an abundance of information designed to make you think about SEO as the best marketing plan for your facility. But it’s not wrong to say that your facility needs SEO – as […]
Biometric security has become commonplace. Phones, laptops, and computers scan facial structures, irises, and fingerprints to create a security experience tailored to the users, with the occasional added measure of voice verification. As we continue to innovate biometrics and increase ease of access, one thing is clear: biometric verification is vital to the health and […]
You successfully caught the attention of potential tenants with your digital advertising, search engine optimization (SEO), social media posts and website. Now how do you convert them into your tenant? Providing a convenient method for website visitors to complete unit rentals while on your digital doorstep is imperative. Once your visitors leave your website, winning […]
Online business is booming while other forms of conventional marketplaces begin to fall behind. In 2020, our ClickandStorⓇ Online Rental Tool increased 157% year-over-year, online payments increased 153% year-over-year and online rentals outside of normal business hours increased 59% year-over-year. With knowledge and proof that tenants are adopting online business models for storage, your facility […]
With a variety of units at your facility, value-based pricing provides a way to adjust your pricing schemes so a tenant will pay more if they feel a specific unit has a greater worth. For example, your smallest units might be worth a fair amount to those who only need a small amount of space […]
If you are looking to gain an edge over your competition, you need the information to correctly assess where your business model succeeds and where it does not. That information is in the palm of your hand with The Storage Group’s (TSG) Performance Dashboard™. The Performance Dashboard™ allows you to see the success of your […]