Some business owners may be asking themselves, “Do I still need Search Engine Optimization (SEO) services for my website in 2020?” The answer is YES! SEO is still vital to the success of your online presence. Google considers over 200 ranking factors, including a variety of techniques and components regarding websites when it comes to organizing and determining the order of where your website will rank in the Search Engine Result Pages. If your facility is not seeing the results you are hoping for, your digital marketing company may be using outdated SEO tactics that no longer perform as they used to. When working with outdated SEO tactics, some may have the misconception that SEO is “dead” only to conclude that regular updates no longer benefit their website.
So why does Google change their algorithm for ranking purposes? Google is constantly looking for ways to better serve the user. Their primary focus is catered to the user’s intent. Google aims to provide the user with answers to what they are searching for quickly and efficiently, with strong reliability. As user search behaviors change, search engines must quickly adapt to keep up with what is trending and evolve. For example, a few years ago a trending search term was, “storage.” However, search terms have evolved and now one of the more frequently trending search terms is, “best storage facility near me.” With all search experiences, Google constantly adjusts the algorithm to provide the best results to the user. Google wants to maintain superiority as the search engine King, and the best way they can do this is by keeping up to date with search trends to provide an easy, seamless user search experience.
Organic SEO still has the bulk share of internet search presence at 53%, so it is easy to miss out on potential growth for your company if you are not continually striving to improve your rankings. A few examples of Organic SEO include keyword research that coincides with your website, content creation such as blogs, articles, pictures, and optimizing page load times to 2-3 seconds to load. These various techniques work together to appeal to Google’s ranking algorithm, which can help you rank higher in the Search Engine Results Pages.
Google has evolved over the years and has a very complex algorithm, one that takes time and research to gain an understanding of. So while your competition is giving up on SEO for their clients, you can be rising to the top of the SERPs instead. Today’s sophisticated algorithms require a robust and holistic approach performed by strategic SEO experts who have evolved along with search engines and truly understand how search engines “think”. Expert SEO strategists are still achieving results with their tactics in 2020.
For more information on how we can help your facility achieve the SEO results you’re looking for, please contact us at firstname.lastname@example.org or 407-392-1485.
You successfully caught the attention of potential tenants with your digital advertising, search engine optimization (SEO), social media posts and website. Now how do you convert them into your tenant? Providing a convenient method for website visitors to complete unit rentals while on your digital doorstep is imperative. Once your visitors leave your website, winning […]
Online business is booming while other forms of conventional marketplaces begin to fall behind. In 2020, our ClickandStorⓇ Online Rental Tool increased 157% year-over-year, online payments increased 153% year-over-year and online rentals outside of normal business hours increased 59% year-over-year. With knowledge and proof that tenants are adopting online business models for storage, your facility […]
With a variety of units at your facility, value-based pricing provides a way to adjust your pricing schemes so a tenant will pay more if they feel a specific unit has a greater worth. For example, your smallest units might be worth a fair amount to those who only need a small amount of space […]
You’ve probably heard the term “SEO” a lot, perhaps too many times, even. Maybe you’re tired of hearing people talk about it, and just want a simple explanation. There isn’t a short answer, but we’re going to try to answer questions you may have a little more simple and direct than you might have been […]
If you are looking to gain an edge over your competition, you need the information to correctly assess where your business model succeeds and where it does not. That information is in the palm of your hand with The Storage Group’s (TSG) Performance Dashboard™. The Performance Dashboard™ allows you to see the success of your […]
ClickandStorⓇ is The Best in the Business Practically every major retailer and store has some form of online order and transaction system. So what sets them apart? You’d be surprised at how different these storefronts can be to the average consumer. While on the surface, these varied storefronts might all seem incredibly similar, under the […]