Pay-Per-Click (PPC) Advertising can be an effective way to reach your local target audience. One of the great things about PPC is that you only pay for the people who click on your ads to go to your website. The best part of PPC campaigns is that they can be targeted in a number of different ways in Google, Facebook and Bing. The Storage Group can customize your PPC campaign based on your storage container company, portable storage business, or self storage facility features and location.
Google knows and understands the importance of local targeting for businesses and they have made great strides in refining the targeting capabilities by radius, address, city, zip code, county, state, region and country.
Google Remarketing allows advertisers to reach people who have visited their website in the last 30 days. Previous visitors can see your ads as they browse websites that are part of the Google Display Network.
Facebook can not only target locally like Google. Facebook ads also have enhanced targeting capabilities by interest, relationship status, education, work, financial status, connections, market segments and more.
Bing Ads can be targeted by gender as well as age group. The ads in Bing also have enhanced scheduling capabilities that allow advertisers to assign different campaigns to different time zones.