If you own or operate a storage facility, you are likely well aware of the many uses for storage facilities; self storage and recreational vehicle storage are just two of many uses. While both self storage and recreational vehicle storage share many similarities, both have key differences and unique target audiences that will affect your marketing strategy. In this blog, let’s look at the aspects unique to self storage. Next month in Part 2, we will take an in-depth look at recreational vehicle storage.
The Overview
Storage units come in a variety of sizes. While some options include sizes as small as 5×5, others expand to small warehouse sizes, perfect for storing the contents of an entire household. Some features include motion detectors in individual rentals and climate-controlling capabilities. The focus is on storing various items to keep them safe and out of the way.
The Target Audience
The most basic marketing principle is putting your company’s services before the right people. Just as you wouldn’t market retirement investment services to college students, why would you market storage space to those who do not need it? Your target market consists of those who need more space for reasons such as moving into a new home, downsizing after retirement, or decluttering.
This industry is not just for individuals. Businesses can capitalize on self storage too. A storage unit is the perfect place to store overstock, extra inventory, documents, supplies, or even seasonal gear.
The Marketing Channels
When exploring marketing opportunities, you will find there are many channels through which you can market your storage facility. The first thing you should do is have a website that is optimized for search engines. From there, you can apply the best practices of search engine optimization (or SEO). SEO helps your website to get greater exposure in the search engines.
Social media marketing is another channel to explore while marketing your facility. Millions of people use social media every day across multiple platforms. Taking advantage of this is simply an opportunity you won’t want to miss. With so many eyes searching online, you want a strong online presence so people can find and engage with your facility.
Another way facilities can bolster occupancy is through partnerships. For example, a lot of small self storage businesses partner with moving companies. It is a way to offer their storage services to people who need it in that moment.
The Unique Selling Points
People searching for self storage need to store personal or business items in a convenient, safe, and accessible location. Some unique points to capitalize on include amenities such as climate control, security features, online bill pay, and month-to-month leasing options.
There are many reasons why someone might need to store their belongings at a storage facility. Your content strategy should cover a range of topics related to storing, moving, and organizing. Life events like relocations, renovations, and annual decluttering are just a few reasons someone may benefit from self storage. Offering tips for storing items for the long-term to ways you can maximize the space you rent, you will not run out of ideas to engage and inform your audience.
Did you know there are over 200 factors that search engines rank for? The experts here at The Storage Group® can implement a strategy to account for this. As a digital marketing and software solutions company, we can do that and much more. Not only can we build a modern and user-friendly website, but we also implement effective SEO strategies to improve your online visibility. Check out our next blog in this series to compare the concepts here to recreational vehicle storage. In the meantime, bolster your marketing efforts by getting in touch with us today.