Social Media: Getting Your First 100 Followers 

One of the best ways to get additional exposure for your storage facility is to create a few social media accounts frequented by your client’s demographic. How do you build engagement with your followers? Follow these tips, and you may find that getting to your first 100 followers will be challenging but very possible. Soon, you’ll be well on your way to social media success. 

Study Your Demographic

Before you set up any social media accounts, you should know your target audience. What are their likes and dislikes? How do they talk? What are their concerns and how can your facility help address them? If you can, fully embody solutions to your chosen demographic’s storage issues before you even make a profile. You’ll be ahead of 95% of local competitors.

Create a Content Strategy

The next step is to create a content strategy. Make sure your content has an overarching thematic goal. Your content shouldn’t be random. Instead, there should be continuity that binds everything together. You should also know how your content aligns with your other marketing campaign goals. Have a map in place that demonstrates what social media platforms you will use, the schedule of your posts, and the messages you will use to engage your customers. Make sure it is consistent across all platforms for greater impact and you use the same fonts, colors, and style to help you create a cohesive brand strategy. 

Create Content Tenants Love

The only thing left to do is execute. Create content that specifically addresses some of the biggest challenges and pain points that potential tenants have when it comes to storage. Create content that convinces them that self storage is the best option. Make sure the content has a strong call-to-action, pointing them back to your facility. This is an example of a directed execution of a content marketing strategy sure to make your curious customers turn into tenants.

Master the Algorithm

One of the most effective ways to grow your social media following on a business page is something you can do for free: follow your own pages and invite your family, friends, and employees to do the same! Once you do this, platforms like Facebook will often recommend your page to your social media connections. Once your followers start engaging with your content through reactions, comments, and shares, the algorithm will recognize trending content and show your posts to even more users. This is why it is essential to create content that your followers will want to interact with – it’s easy to build on that momentum. Make sure to frequently check who is engaging with your posts and invite them to like and follow your page if they do not already.

Promote Your Social Media As Often As Possible

Promoting your social media pages should be a top priority, especially when just getting started. Remember, you are an expert when it comes to storage, and potential tenants need the information only you can provide. Make sure you engage with your followers by giving them helpful information, responding to their comments and questions, and asking for feedback.

Your social media platforms should feature ads prominently on social media and websites. If you want people to know about you and keep abreast of your activities, you have to put yourself out there. 

Engage with your Audience

When responding to tenants or potential tenants, you need to be empathic, helpful, and consistent. Avoid sounding redundant or copy/pasting responses to real concerns your customers might have. 

We know you might not be able to help everyone at once, but ensure that you’re answering questions and showing empathy when people come to your account with problems or concerns. If you see a disgruntled customer on social media with a problem, it’s likely they have tried contacting you through other avenues to no avail. Also, keep in mind that prospective tenants can see how you interact with other customers, so maintain professionalism at all times.

 

If you take these steps, your social media following will quickly multiply. You’ll be at 100 followers in no time! If you are interested in taking your marketing strategy to the next level, learn more about what we have to offer at The Storage Group®. We will show you how to draw your clientele to you like a magnet! Get in touch with us today.