January 11, 2023

6 Tips for Marketing your Self-Storage Facility for the New Year

A new year means a fresh chance to boost sales and expand your business. Take control of your growth by ensuring that you kick the new year off right by campaigning and marketing your business to customers both new and old. You may be wondering what sort of marketing efforts you can put forth as a storage facility. Read on for some ideas to advertise successfully for your self-storage business.

Set Marketing Goals for the Year

Begin by setting your facility’s goals. What kind of growth do you want to see? What market in your area is untapped? It’s critical not only to set these goals but to work on them as well. Create a physical timeline of these goals and map out how you plan to achieve them. Your ultimate goal should be the growth of your business: which means you need to increase your sales and the conversion rate of your digital marketing efforts.

Update Your Socials

Ring in the New Year by posting on all of your social media accounts. You want to constantly be in the minds of your target audience. Create content ahead of time to ensure that your New Year digital marketing efforts are on track.

Keep up-to-date with your website’s blog, if you have one. Think of the new year as a fresh start and start a blog if you don’t already have one. Utilize social media to run your new ads for the year by offering storage tips and insider knowledge your customers can’t get anywhere else.

Target Resolutions

During the new year, people are focused on their resolutions. You want to target people’s need to complete their resolutions to have a sense of accomplishment. You can do that by offering solutions to some of the most common resolutions people set for themselves: cleaning. There are going to be a thousand articles about how to clean and stay organized for the new year, and as a self-storage facility that specializes in storage solutions, you want to get the message out there that your facility is the perfect place. People want solutions and you want to be the solution.

Target Seasonal Business

For businesses that are seasonal, are you ensuring that your marketing efforts are making it to these as well? Seasonal businesses, like lawn care, pool maintenance, snow shoveling, and others count on this time of year to do business. It is a great opportunity to focus on these seasonal businesses in the New Year and introduce the concept of self-storage to protect their assets. For equipment that can’t be left outside or bulky gear that takes up too much space, storage is the perfect solution.

Feature Contests and Giveaways

It only takes a small discount or a gift certificate to have everyone scrambling on social media to enter contests and giveaways. You can strategize these contests by having people enter their email addresses to send email marketing content. Small giveaways make a huge splash when it comes to generating business.

Don’t Forget the Email

Email marketing is always a staple advertising strategy, as email as a medium of communication has evolved while still remaining relevant. By using the email marketing tools at your disposal, you keep on top of your client base. This is because you remind your customers that you’re still around and that you can help them find solutions to their problems.

Use email marketing to send holiday greetings. You can add the human element to your self-storage business by creating holiday cards with your facility and staff. You can also send out weekly, monthly, quarterly, or yearly newsletters to keep your customers informed of your company and things being worked on, and changes and upgrades happening. Email is a simple and effective way to communicate with clients and prospects and generate more sales down the road.

The Storage Group has all of these strategies and even more ideas to help you pump up business during a traditionally slow season for small businesses. The Storage Group is a digital marketing and software solutions company that has the know-how and experience to expand your reach and generate more sales. See how easily your business can expand when you partner with TSG. No matter what time of year, you can always get in touch with us to partner with your business and help you succeed. To get started right away, call Jill at (407) 392-1485.