Marketing and advertising are concepts that have been around for about as long as businesses have existed. It has evolved over the years to integrate into new technological advances for the time, but the concept of advertising has always been consistent: making your business known and generating sales.
Any business owner–big or small–knows that advertising is an essential part of running a business. No matter what products or services you offer, no one is going to purchase them if they have not heard of them. Even huge corporations that everyone knows and purchases goods and services from, invest heavily in advertising and marketing. They know it is their best bet to stay relevant.
So what is digital marketing and how can it help your storage facility?
Digital marketing as a concept is pretty simple. It’s defined as any web-based marketing tools and strategies that can be measured and tracked. Okay, so that’s the technical definition, but what does digital marketing entail for your self-storage business? Digital marketing is going to be any content that you produce about your brand on your website, ads, social media, and email marketing campaigns.
The tools you use will help generate leads and sales, drive traffic to your web pages and social media profiles, and track and measure how successful those digital marketing strategies are. Let’s take a look at the different strategies you can utilize for your self-storage facility and get your brand out there for potential customers to find.
Your website will be the first impression potential leads will see of you and your business online. Make it count. A poorly designed website is going to come across as uninspiring and won’t drive traffic to your website. And a website with slow loading speeds is going to lose your business faster, as no one will want to wait for your site to load. You must design and set up your site in a user-friendly way.
Include content. What does your facility offer? What does it look like? Where is it located? Can I rent a storage unit online? What makes your facility different from all those other facilities? These are the questions potential customers ask themselves when they search for a suitable storage facility, so it’s important to include content on your site that will answer these questions and more.
Without getting into too much detail about SEO, blogs are pertinent in providing content that is searchable and rankable. As long as that content is relevant and useful to your business, publishing weekly or monthly blogs will help legitimize your website and boost your brand.
It’s safe to say that social media is a part of everyday life. Since its debut, it has taken over the world as an essential form of communication and connection.
If your business isn’t on any type of social media platform, that could be costing you. And just signing up for one platform will only reach a certain demographic. You will want to create profiles for your facility across multiple social platforms if you want to make an impact. Social profiles go a long way in establishing your brand, and the more information out there about your facility, the better. Social media should be an important part of growing your business.
Build your brand by consistently curating content for your social media. Though this will come in the form of unpaid content rather than paid ads, constantly posting on social media will show potential customers that your facility is current on trends and actively participating in the online community.
Pay Per Click (PPC) ads, is putting your time and money to good use will only help rather than hinder your storage facility.
Paid advertising is a way to circumvent the tedious, but effective SEO process and drive traffic to your site in efficient and economical ways. By using PPC and various paid advertising methods, you are building your brand in a way that would not achieve the same results had you done nothing instead.
Through PPC ads, you will be able to track who sees your ad and how many conversions that ad generated. You will also gain insights into the demographic of your customer base. Through this information, you can narrow down your ad campaign to be the most effective and get in front of the right audience.
How your business is perceived can make all the difference in how successful your business becomes. Reputation management is just as it sounds: managing the reputation of your facility. This comes in the form of managing online reviews and tuning into the conversation people are having about your business. For a more in-depth look at how to manage negative reviews, check out our other post that will give you a better handle on how to approach the situation.
Luckily for you, The Storage Group has all the tools you need to get started on your digital marketing adventure. With tools such as ClickandStor® and our Reputation Management tool, and progressive web apps and features, TSG has the right people and experience to assist you with digital marketing for your storage facility.