December 12, 2019

Client Success Stories, SEO and PPC 2019

At The Storage Group, we take great pride in our team of industry-trained professionals, targeting client’s pain points and developing customized solutions to fit your needs. We believe in honest, proven results. Our objective for every client is to craft a tailored plan of action that aligns with your goals and achieves customer satisfaction. Our Search Marketing and Paid Search teams develop a strong plan of execution to help facility owners hone in on their target audience. Below are case studies from clients with our Search Engine Optimization and Pay-Per-Click services. We believe in visual proof to show the impact made for our clients in 2019. The data speaks for itself.

Search Engine Optimization Ranking Results 

Our goal is always to increase our clients’ organic and local rankings, which gets them closer to the top of the Search Engine Result Pages (SERPs). That, in turn, increases the likelihood of potential tenants clicking through to the facility’s website.

Client #1

New Launch – A Single Facility

The image above shows how The Storage Group (TSG) improved the organic search engine rankings and local rankings of one of our self storage facility clients from June to October 2019. This facility’s position showed marked improved on Google (desktop and mobile), Yahoo and Bing. Rankings for Google Maps, Yahoo Local and Bing Local also showed dramatic improvements over the course of this timeframe.

Client #2 

New Launch – A Single Facility 

This report shows the SEO performance of a client from January 2019 to October 2019. They had 123 keywords on the first page on Google search, up from only 79 when they signed with The Storage Group in January. Keyword rankings in Google (desktop and mobile), Yahoo, Bing, Google Maps, Yahoo Local and Bing Local have greatly increased due to The Storage Group’s SEO updates and optimization efforts.

Client #3

One location on part of a multi-location website on Pinnacle

The report above shows how The Storage Group improved the SEO of a client during the timeframe of half a year. They started with 179 keywords on the first page of Google search and increased to 228 keywords, a 49 keyword increase! This growth happened between May and October 2019.

Client #4

Current Website – A Single Facility 

As you can see in the above graph, The Storage Group’s in-house, custom SEO services helped this facility significantly between May and October 2019. They increased by 79 ranked keywords, ranking with 286 keywords by the end of October! 

It’s clear that The Storage Group’s SEO services shine through, and it’s largely because of our amazing, in-house, industry trained team of experts. They work to find custom SEO solutions for facilities of all sizes and needs, so whether you have one facility or one hundred, you can rest easy knowing it’s in the best hands in the self storage industry.

Pay-Per-Click Results

The Storage Group also focuses on providing quality self storage leads through the use of Pay-Per-Click Advertising (PPC). High Click-Through-Rates (CTR) and low Cost Per Click (CPC) averages are our goals when managing the performance of PPC campaigns.

A Click-through Rate (CTR) is the percentage of people who view your ad and then click on it, taking them to your website. This is a common and effective metric in determining the success of a PPC campaign.

Client #1:

A client saw their conversion rates increase by 1,224% compared to the same time period the year before. 

A client was losing potential leads with low amounts of returning visitors to their website. 

We created a Display Remarketing Campaign in their Google Ads account to help target previous website visitors who may be in the research phase for storage units in their region. 

The display remarketing campaign directly and almost immediately impacted Click-Through-Rates (CTR) and Conversion Rates within the Search Campaign. 

There are 2 sets of data comparisons. Since the Display Campaign began running in November of 2018, we first compared the previous 6 months before November 2018, to the following 6 months after November 2018. 

The second data comparison is a time period of 90 Days compared to the same 90 days the year before. (January 26 – April 25, 2019 compared to January 26 – April 25, 2018)

Data Set 1: 

6 Months before November 2018:

  • 4.52% CTR
  • 15 conversions
  • 3.41% Conv. Rate

6 Months after November 2018:

  • 3.54% CTR
  • 57 conversions
  • 11.80% Conv. Rate

Data Set 2:

CTR: 90 Day Comparison: Jan 26 – April 25, 2019 compared to same time period 2018

  • CTR(2018): 3.81%
  • CTR(2019): 6.29%
  • This is an increase of 64.91%

Conversion Rate: 90 Day Comparison: Jan 26 – April 25, 2019 compared to same time period 2018

  • Conv. Rate (2018): 1.28%
  • Conv. Rate (2019): 16.97%
  • This is an increase of 1,223.85%

Summary of PPC client results:

All around increases happened when the Search Campaign was reinforced with a Display Remarketing Campaign to help “win back” previous visitors and potential clients. Returning users to the website also steadily increased after the Display Remarketing campaign was implemented. 

**Conversions are leads that measured in phone calls to the facility, quote requests, clicks to call from ads in maps, GPS location clicks for directions to the facility. 

The Storage Group’s Client Results

CTR: Click-Through Rates      CVR: Conversion Rates

Google’s Industry Standards:

       CTR: 2.03%

       CVR: 2.7%

Averages of All TSG Clients:

       CTR: 5.37%   (+ 164.53% above industry avg.)

       All CVR: 27.08%   (+ 902.96% above industry avg.)

•    This CVR includes all conversion categories such as calls to the facility, GPS directions clicks, store visitors, clicks to call from ads in maps, as well as saves/shares from facility info in map ads

Client Average Ad Positions:

     1.2 (Top of page on 1st page of search results)

Average Cost-Per-Conversions (Cost-Per-Lead)

     TSG Client Average Cost/Conversion: $42.34

In Summary

Overall, The Storage Group’s PPC clients average conversion rates that are more than 900% above the industry average. This is primarily because of our in-house PPC Team and their strong expertise in SEO. They spend countless hours closely monitoring your facility’s Google Ad Words to ensure a high ROI (return on investment) which creates success!

To learn more about our SEO and PPC services and how they can increase your facility’s reach, reach out to our sales team at or Call 888-465-6247.