July 15, 2019

How to Market Your Online Self Storage Auctions

Have you ever had a tenant who stopped paying rent, leaving you with a unit full of items you now need to get rid of? With The Storage Group and Self Storage Auction partnership, you can reinvent the way you handle abandoned units! With self storage auctions accounting for more than $65,875,000 in sales every year, there’s never been a better time for your facility to enter the arena. By implementing Self Storage Auction into your facility’s website you can provide auction bidders and tenants alike with a streamlined process to clean out empty units on your property and increase revenue. 

The Storage Group’s partnership with Self Storage Auction provides a full-service experience for facilities to both clear out abandoned units via auctions, and then refill the empty units using digital marketing services that attract tenants. The partnership integrates a facility’s auction into their website, making it easier for interested parties to find and bid on a unit.

How it works

Self Storage Auction is unique in that it operates the entire auction and bidding process online, allowing bidders to participate from anywhere in the United States, New Zealand, Canada, and Australia. Before online self storage auctions, facilities advertised their auctions in local newspapers, but Self Storage Auction brings this process into the 21st century. Self Storage Auction allows facilities to upload photos and unit information, keeping the process as simple as it would be if someone were bidding at a facility. 

Instead of having to set aside time to bid, bidders can log on at their convenience to see if they’d like to raise their bid. This parallels what The Storage Group did with the launch of ClickandStor®, the industry’s first online rental tool, by embracing an end-user focus.  

Facility benefits

For a facility, the benefits are nearly endless. By bringing auctions online, facilities can appeal to a larger audience of potential bidders. If you live in a rural area or lack the marketing budget to find bidders, Self Storage Auction makes it easier for bidders to find you instead of the other way around. 

This can be an additional stream of revenue for your facility while also limiting the number of units you need employees to clean out. This can save time and is a more effective auction system for automated facilities. If you have an automated facility, you know firsthand how challenging it can be to coordinate the marketing and staffing for an auction, but having it listed online takes away most of the logistical issues facilities face during an auction. 

Getting Started

If you’re already a client of The Storage Group, this partnership can help your online presence and search engine optimization (SEO). Self Storage Auction will link back to your facility, an SEO best practice. You can still advertise your auction online by using a direct link, making it easy to share on social media. 

Perhaps the best part of The Storage Group’s integration with Self Storage Auction is that your auctions will show up on your facility website, making it easier to find. When integrated into your website, it will show current prices, photos, and more. 

Interested in learning more about how you can add Self Storage Auction to your website? Email our support team at support@storagegroupinc.com or at call them 407-392-2328 ext 2. Ask about how our All Inclusive Pricing Pack or our Starter Pack for ‘À La Carte’ pricing pack can work for your facility today!

If you have any questions or are interested in signing up for Self Storage Auction, you can visit their website or contact them at 480-900-8350. They list auctions in the United States, New Zealand, Canada, and Australia.