April 17, 2017

Customer Reviews and The Tenant Journey [Infographic]

Customer Reviews and Online Reputation Management are key components of driving more traffic to your self storage website and converting new tenants. Monitoring and responding to both negative and positive online reviews shows potential tenants that you care about your tenants and what they have to say.

How to Gather Online Reviews

A personalized response is always the best way to go. Customer Reviews also provide important feedback for how to improve your facility. Online reviews strongly influence tenant purchasing decisions. Be sure to ask tenants for a review on a regular basis. Your facility can ask for an online review in person, by email, through social media, on receipts, business cards and rental agreements, and much more.

How Customer Reviews Help SEO

Displaying star ratings and reviews on your website can even boost your website’s SEO performance. Star ratings can appear next to your website link in the Search Engine Results Pages (SERPs) in Google. This will allow potential tenants to quickly and easily view your facility’s star rating, even before clicking on the link to your facility’s website. Make sure that you ask tenants to review your self storage facility on Google, Facebook and Yelp, to start. These are some of the most popular and well-trusted review sites on the web.

Learn about the Self Storage Tenant Journey

Travel down the road of the tenant journey to learn how potential tenants view and rely on online reviews!

The Storage Group’s Customer Reviews system allows storage facility staff to respond to tenant reviews from the Performance Dashboard. The star ratings from the customer reviews can appear in organic searches. Tenants are able to leave reviews on Facebook, Yelp and Google. The customer feedback will also appear on the self storage facility website, which can improve its organic search engine ranking.

For more information about the Customer Reviews system, please contact Jill Baker, Director of Sales, at jbaker@storagegroupinc.com or (720) 218-1196.