You may hear a lot of talk about responsive websites, but you may not know what a “responsive website” is. A responsive website simply means that a website automatically adjusts to fit the screens of computers, smartphones, and tablets. Responsive websites have the same functionality on all of these devices. Gone are the days of having to create another website for mobile or tablets, in addition to the desktop site. A responsive website solves it all!

Other than visitors being able to see your website as intended, whether they are on their smartphone or laptop, moving to a responsive website has several major benefits. For example, a few business-positive benefits include higher organic search engine ranking, faster speed, excellent user experience, and improved analytics reports. Let’s break down these advantages one by one.

Improved Organic Rankings

One huge benefit of having a responsive site is that they are more likely to have better search engine rankings than non-responsive websites. Google is rolling out mobile first-indexing in the near future, which means that the search engine will look at your website from a mobile, instead of desktop, standpoint. Mobile-first indexing will greatly affect the SEO performance of websites that aren’t responsive.

Google will rank websites that are fully functional on mobile devices higher on the search engine results pages (SERPs), which will help your website get in front of more people in your local area that need your services.

According to a study done by Google, over 50% of people use mobile devices to search online, so making sure that your website displays and performs well on mobile devices has never been more important.

If you trust that your non-responsive website will make it through the mobile-first indexing roll-out while retaining its current organic ranking, you may be severely disappointed. However, there is hope! Moving to a responsive website isn’t as cumbersome and time-consuming as you may think. Even though mobile-first indexing is in the not too distant future, it’s important to get ahead in the game and move to a responsive website.

Lightning Speed

Responsive technology can drastically improve your website’s speed. By changing your site to a responsive design, you’ll improve your tenants’ experience on your website, thus, resulting in more clicks, conversions, and sales. Google states that 53% of mobile users will leave, or “bounce” from, a website if it takes longer than 3 seconds to load. This data can’t be ignored. To keep people on your site, make sure it’s responsive.

Better User Experience

With a new responsive website comes a fresh site design. A new website theme can bring more potential tenants to your facility. The latest themes offer clean page layouts, easily navigable designs, and large call to action buttons.

The new themes have more visuals on the index, or home, page to break up the content and make the layout more visually appealing. Having adequate content on each page of your website is still important, otherwise the website may be difficult to rank in the search engines.

Website visitors want to quickly find the information they need, or perform the task they came to do on the website. Potential tenants don’t want to “pinch” their phone screens to access information on your site. By providing an improved user experience on the web, prospective tenants may spend more time on your website.

Greater Analytics

Another benefit that comes with a responsive website is more detailed data about your website. When paying for any service, most people want to know what they are getting for their monthly payments. Website analytics hold the solution. By changing your site to a responsive design, large amounts of data will be available for your review. Tracking your website’s performance in a customized dashboard allows you to view your site analytics at any time.

Through analytics, you can see information about your website’s traffic, source of website traffic, most popular web pages visited, website visitors by device, browser, and location, amount of time spent on your website, number of page views, and much more. Bottom line, responsive websites offer many advantages for your business by making it easy for both potential and current tenants to navigate your site, which can lead to financial success for your facility!

If you are interested in learning more about moving to a responsive website, the Performance Dashboard™, or our new website themes, please contact Jill Baker, The Storage Group’s Director of Sales, at (720) 218-1196 or

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