Search Engine Optimization: A Briefing

You’ve probably heard the term “SEO” a lot, perhaps too many times, even. Maybe you’re tired of hearing people talk about it, and just want a simple explanation. There isn’t a short answer, but we’re going to try to answer questions you may have a little more simple and direct than you might have been given before.

SEO is an acronym that stands for ‘search engine optimization’, which in itself sounds pretty straightforward. It means that when people search for your business, they find your it. What could be so complicated about that? Well, to start off, there are competing businesses in the same field. When someone searches storage, they will probably pull up every storage facility in the whole area, including yours. SEO is how you go from being at the bottom of that list to being at the top. Think of it as being the sign that people see for your facility from the street. If a search engine is the main street through the internet, you want people to see the sign for your facility from as far away as possible, right? That’s what SEO allows you to do; elevate your position in a search so that people see your facility up front and center.

Now you might be asking yourself, “why is it so important that I’m at the top of the search? My facility is known locally and people trust the brand I’ve established.” You would be right, too. Your facility can be successful and well-known. However, someone unfamiliar with it is looking for a storage facility like yours and finds a competitor instead., They might take their business elsewhere without considering what yours has to offer. This happens all the time. Someone looking for a company to serve their needs sees the first option and accepts it as ‘good enough’. Not every tenant is going to look for the absolute best option available to them and you shouldn’t rely on that as a business model.

Visibility is everything in a competitive environment. Tenants who are under-informed will select the first thing presented to them, regardless of its quality, virtually every time. That’s why it’s up to you to become the first thing they are presented with. That is exactly what SEO is designe

d to do; make your facility visible to tenants so that they see you first and choose your storage facility before considering your competition. Even if you encounter an informed and selective tenant, if the name of your facility is the first

option in their mind, it will make them more likely to select it over your competition.

In summary, SEO is crucial to the success of your storage facility both online and offline. Even if tenants contact you over the phone or walk through the front doors, it’s a good bet that they found you online first and wanted to make contact in a more personal way. Without being visible online, you are denying yourself an opportunity at the fastest growing market in the world- online transactions. Interested in learning more? Contact The Storage Group to see how we can optimize your visibility, and ultimately, your facility.

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