Our Pinnacle website design is state-of-the-art technology, improving your website traffic and customer experience like never before. The Pinnacle theme functions as a Progressive Web App (PWA) and directs tenants to exactly what they are looking for. With a full e-commerce experience dialed into the Pinnacle design, your tenants now have the opportunity to shop online for storage supplies, units, or whatever else your business has to offer. The micro-interactions were designed with detail in mind. Various call to actions built into the home page, direct prospects into tenants. By offering an online experience at this level, the Pinnacle design is what will truly differentiate your facility from the competitors.

Pinnacle Theme: A Progressive Web App Design

This enhanced design lies on a PWA platform. PWAs hybridize a website and a mobile app into one all-encompassing platform. In 2017, it was recorded that app usage accounts for about 89% of all mobile media time, while the other 11% is spent on websites. PWAs combine the best features of both types of technology into one interactive, online experience. Tenants are now able to download your website to the home screen of any device including desktops, laptops, tablets, and smartphones. The benefits of progressive web apps far surpass those of traditional native app.

 

Full-Fledged E-Commerce Experience

By 2019, it is estimated that there will be 224 million online shoppers. With today’s digital focus, offering e-commerce options should be an important part of your business strategy. Give tenants the ability to shop for storage units, tenant insurance, storage supplies and more, just as they would shop for products on Amazon! The Pinnacle theme functions as a complete shopping cart experience. Items placed in a tenant’s shopping cart can be saved for later, as your tenants transfer from tablet, to smartphone, to desktop, etc. The new shopping cart feature provides additional revenue potential for your facility.

 

Direct Tenant “Micro-interactions”

There has never been an easier online experience with self storage websites. The Pinnacle theme guides tenants directly to what they need, seamlessly. Whether a tenant is in need of a storage unit, an address or phone number, or some moving advice, your tenants can easily navigate to their desired information in a matter of seconds. Studies show found that 88% of online consumers are less likely to return to a site after a bad experience. An intuitive and interactive online experience encourages more website traffic and strengthens your business opportunities.

Learn more about how the Pinnacle Design can convert your web traffic into transactions by contacting Jill Baker at jbaker@storagegroupinc.com or (407) 392-2328 X 113.

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