Online business is booming while other forms of conventional marketplaces begin to fall behind. In 2020, our ClickandStorⓇ Online Rental Tool increased 157% year-over-year, online payments increased 153% year-over-year and online rentals outside of normal business hours increased 59% year-over-year. With knowledge and proof that tenants are adopting online business models for storage, your facility visibility is a priority.
Online visibility plays a significant role when a potential tenant looks for storage solutions. How easy is it for your facility to show up when tenants do a Google Search? Where do you rank against local competitors? Do you have a social media account and online tenant reviews? Having the assistance of a knowledgeable Search Engine Optimization (SEO) team can assist with making your facility stand out in the search engine result pages. As you rank higher on the page, your online visibility will increase conversions through visits on your website. An experienced pay-per-click team will increase website clicks using researched keywords, and a trusting social media team will keep your online presence consistent and informative.
The importance of your online visibility doesn’t stop there. Your website is important in several ways. First, it provides a detailed description of who you are and what services you offer. But with recent trends, visitors now expect a solution to reserve, move-in and pay digitally. Our Pinnacle websites are specifically designed to offer a seamless way for website traffic to make a transaction through our ClickandStor® Online Rental Suite. Not only will your brand colors remain consistent through the process, ClickandStor® offers quick and convenient purchasing power from home computers, tablets, or smart phones with a Progressive Web App (PWA). The PWA provides an instant downloaded branded app at lightning-fast speed. Plus, it allows the ability to send push notifications to tenants. By putting your product in the palm of their hand, you are giving them what they are looking for, a simple way to rent or pay online.
If the convenience of an easy check-out process still requires time to think from website visitors, your facility remains top-of-mind with our unique abandonment email service. Anyone who abandons their online reservation will automatically receive an email reminding them they can quickly complete their online unit transaction at any time. Plus our abandonment email service includes the option to add in coupon codes; a way to drive urgency to check-out through a discounted offer.
Finally, increase visibility and conversion on your website through Market Intel™, a service found inside your Performance Dashboard™. With Market Intel™, easily view unit pricing of local competitors within a specific mile range. Once you compare prices between similar unit sizes and other variables, such as unit location, etc., adjust your facility pricing to competitive pricing that will increase online rentals.
Although online visibility may seem overwhelming, with the right marketing guidance and beneficial services, your facility will increase brand awareness, drive more traffic to your website and increase tenant conversion.
You’ve heard about search engine optimization (SEO) more times than you can count. From webinars, to conferences, to marketing ads, and e-books, there’s an abundance of information designed to make you think about SEO as the best marketing plan for your facility. But it’s not wrong to say that your facility needs SEO – as […]
Biometric security has become commonplace. Phones, laptops, and computers scan facial structures, irises, and fingerprints to create a security experience tailored to the users, with the occasional added measure of voice verification. As we continue to innovate biometrics and increase ease of access, one thing is clear: biometric verification is vital to the health and […]
You successfully caught the attention of potential tenants with your digital advertising, search engine optimization (SEO), social media posts and website. Now how do you convert them into your tenant? Providing a convenient method for website visitors to complete unit rentals while on your digital doorstep is imperative. Once your visitors leave your website, winning […]
Online business is booming while other forms of conventional marketplaces begin to fall behind. In 2020, our ClickandStorⓇ Online Rental Tool increased 157% year-over-year, online payments increased 153% year-over-year and online rentals outside of normal business hours increased 59% year-over-year. With knowledge and proof that tenants are adopting online business models for storage, your facility […]
With a variety of units at your facility, value-based pricing provides a way to adjust your pricing schemes so a tenant will pay more if they feel a specific unit has a greater worth. For example, your smallest units might be worth a fair amount to those who only need a small amount of space […]
If you are looking to gain an edge over your competition, you need the information to correctly assess where your business model succeeds and where it does not. That information is in the palm of your hand with The Storage Group’s (TSG) Performance Dashboard™. The Performance Dashboard™ allows you to see the success of your […]