Branding & Logos

Brand Strategy

Branding is essential in order to differentiate your storage container company, portable storage business, or self storage facility from competitors. Our brand strategy process will help you to create or revamp your brand from start to finish. We begin by asking what characteristics do you want your storage company to be known for. What is your business best at? What can your company offer that competitors can’t? Targeting a niche market or having a specialty is a great way to set your self storage business apart.

Your brand message conveys your storage company’s standards and promises to tenants. Is your business’ main goal to be affordable, secure, convenient, flexible, etc.?

This message will affect every marketing piece from your website to your tagline. Your storage company’s brand personality and tone of voice can be used to attract a particular type of tenant. For example, if your facility stores a lot of RV’s, boats, ATV’s and outdoor equipment, a more rugged and outdoorsy tone of voice can attract tenants that have a need for that kind of self storage.Branding & Logo Design

Logo and Print Material Design

A custom logo can be created for a newly developed storage container company, portable storage business, or self storage facility or to refresh an established company’s brand. The logo will use your storage company’s colors and can incorporate the company’s city in the design. The logo design process will include outlining your ideas, choosing fonts and colors, and refining the layout. A tagline, slogan, or jingle can be added to increase your storage company’s brand awareness and recognition. These design elements will be used in a variety of ways, including website design, signage, business cards, print marketing material and social media. Consistency across all of your storage company’s marketing materials is key for tenants to remember your brand.

From The Blog
Growth on Google: A 2020 Guide
Growth on Google: A 2020 Guide
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January 2, 2020
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Client Success Stories, SEO and PPC 2019
Client Success Stories, SEO and PPC 2019
At The Storage Group, we take great pride in our team of industry-trained professionals, targeting client’s pain points and developing customized solutions to fit your needs. We believe in honest, proven results. Our objective for every client is to craft a tailored plan of action that aligns with your goals and achieves customer satisfaction. Our [...]
December 12, 2019
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The Importance of the Internet for Facilities
The Importance of the Internet for Facilities
Close your eyes and picture a world without the internet. Actually, don’t close them, because this blog is going to explain the importance of the internet for the self storage industry, and more importantly, your facility. Long gone are the days of phone book marketing, and in are the days where having a digital marketing [...]
December 2, 2019
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How the DomicoCloud and ClickandStor® Integration Perfects The Rental Process
How the DomicoCloud and ClickandStor® Integration Perfects The Rental Process
ClickandStor® is a product of The Storage Group, an internet marketing company that specializes specifically in the self storage industry. For over a decade, The Storage Group has been committed to helping facility owners find digital marketing solutions to day-to-day operations. The Storage Group’s commitment to educate and assist facility owners directly aligns with Domico [...]
October 22, 2019
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Market Saturation, Pain Points and Solutions for Self Storage
Market Saturation, Pain Points and Solutions for Self Storage
The 2020 forecasts are in - and depending on where you operate, it may not look great. Markets are becoming over-saturated, making it difficult for facilities to thrive. Without adequate occupancy, your facility could struggle to compete. Small facility owners are finding it challenging to keep up with REITs and big-box companies that have larger [...]
October 15, 2019
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3 Simple Steps to Improving Your Facility’s Rental Process
3 Simple Steps to Improving Your Facility’s Rental Process
Renting isn’t what it used to be. As markets become more competitive than ever before, it’s imperative that facilities provide tenants with the tools, features, and security they want. Tenants have expectations, and if your facility fails to meet them, you risk bad reviews, lower occupancy, and ultimately, decreased revenue.  Chances are, your self storage [...]
October 8, 2019
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