Branding & Logos

Brand Strategy

Branding is essential in order to differentiate your storage container company, portable storage business, or self storage facility from competitors. Our brand strategy process will help you to create or revamp your brand from start to finish. We begin by asking what characteristics do you want your storage company to be known for. What is your business best at? What can your company offer that competitors can’t? Targeting a niche market or having a specialty is a great way to set your self storage business apart.

Your brand message conveys your storage company’s standards and promises to tenants. Is your business’ main goal to be affordable, secure, convenient, flexible, etc.?

This message will affect every marketing piece from your website to your tagline. Your storage company’s brand personality and tone of voice can be used to attract a particular type of tenant. For example, if your facility stores a lot of RV’s, boats, ATV’s and outdoor equipment, a more rugged and outdoorsy tone of voice can attract tenants that have a need for that kind of self storage.Branding & Logo Design

Logo and Print Material Design

A custom logo can be created for a newly developed storage container company, portable storage business, or self storage facility or to refresh an established company’s brand. The logo will use your storage company’s colors and can incorporate the company’s city in the design. The logo design process will include outlining your ideas, choosing fonts and colors, and refining the layout. A tagline, slogan, or jingle can be added to increase your storage company’s brand awareness and recognition. These design elements will be used in a variety of ways, including website design, signage, business cards, print marketing material and social media. Consistency across all of your storage company’s marketing materials is key for tenants to remember your brand.

From The Blog
The Benefits of Reputation Management
The Benefits of Reputation Management
The Benefits of Reputation Management You might be a small business owner, you might have a single property that you purchased yourself on a loan. Maybe you’re a millionaire with a half-dozen successful businesses or franchises under your belt. These two hypothetical people share one key thing: The reputation their business has is everything. When [...]
0 Comments
Uncategorized
SEO in 2020 – The Ever Evolving Digital Marketing Practice
SEO in 2020 – The Ever Evolving Digital Marketing Practice
Some business owners may be asking themselves, “Do I still need Search Engine Optimization (SEO) services for my website in 2020?” The answer is YES! SEO is still vital to the success of your online presence. Google considers over 200 ranking factors, including a variety of techniques and components regarding websites when it comes to [...]
0 Comments
Uncategorized
How to Manage Your Self-Storage Facility From A Distance During COVID-19
How to Manage Your Self-Storage Facility From A Distance During COVID-19
How to Manage Your Self-Storage Facility From A Distance During COVID-19 Shifting your self storage facility from a fully functioning brick and mortar to almost completely remote can be difficult - especially when the changes must happen at a rapid pace while still operating at a proficient level. Fortunately, modern technology has provided us with [...]
0 Comments
Uncategorized
Growth on Google: A 2020 Guide
Growth on Google: A 2020 Guide
2020 will be the year of the internet. From social media marketing to blogs and website content, taking advantage of all online platforms will be critical in 2020. Having an online presence is key and not showing up on search engine result pages or on Google My Business will make it difficult for potential tenants [...]
0 Comments
Uncategorized
Client Success Stories, SEO and PPC 2019
Client Success Stories, SEO and PPC 2019
At The Storage Group, we take great pride in our team of industry-trained professionals, targeting client’s pain points and developing customized solutions to fit your needs. We believe in honest, proven results. Our objective for every client is to craft a tailored plan of action that aligns with your goals and achieves customer satisfaction. Our [...]
0 Comments
Uncategorized
The Importance of the Internet for Facilities
The Importance of the Internet for Facilities
Close your eyes and picture a world without the internet. Actually, don’t close them, because this blog is going to explain the importance of the internet for the self storage industry, and more importantly, your facility. Long gone are the days of phone book marketing, and in are the days where having a digital marketing [...]
0 Comments
Uncategorized
Resize Font
Contrast