Recipe for a Good Storage Website

Purchasing a professional website is a hefty investment for any storage facility. The definition of an “investment” is putting money or capital into a source which is expected to bring a profitable return. A website should do exactly that. However, a strategic design and particular backend methods are required for ROI (return on investment) success. Your prosperous self storage website recipe awaits!

1. Speed

We live in an extremely fast-paced society, one that requires nearly instant fulfillment to any demand. Hence, the creation of fast-food and now we have online car shopping where you can pick up your new vehicle from a local “vending machine.” Crazy, right? Search engine companies (Google, Bing, Yahoo, etc.) are well aware of this demand and reward faster websites because of it. A faster website speed may very well result in higher online rankings. Progressive Web Apps, a new website technology, are found to have speed like never before.

2. Mobile Enhancements

Not only do we live in a fast-paced society, but we live in a world where people are glued to their mobile devices. Since the rise of mobile devices began, search engines have always given preference to websites that are mobile-friendly. Again, Progressive Web Apps come in as the perfect solution. These are mobile-friendly websites that give an “app-like” feel, allowing the user to download the PWA to the home screen of any device.

3. High Retention Rates

For search engines, nothing is worse than “pogo-sticking”. Pogo-sticking is when an online user goes to a website and immediately returns back to search results because the website did not provide the required information or was not interesting enough. How does a storage facility combat this challenge? A website with high engagement right from the home page is your answer. Your home page should have a menu of top units to choose from for rental, customer reviews, a map, business hours, and more. At the same time, this information needs to be laid out in a visually appealing design. Pinnacle, our new state-of-the-art website design, brings all of these requirements to life. This is a self storage website design intended for high website engagement and conversions.

4. Use “Google” Things

Google dominates the world of search engines, with 86% of people going directly to Google over other search engines. In other words, sucking up to Google in any way possible is a great strategy for any business website. In the digital marketing agency, it is well known that Google likes when consumers use Google features. In past, Google has been known to reward business websites that are more engaged with Google My Business features. These include, but are not limited to, Google Reviews, Google Posts, and Google Q&As. Our Reputation Management tool and Google Elite help your facility to take advantage of the most important Google features out there.

P.S: Food for thought- Progressive Web Apps are web apps developed by Google, what does that tell you?

Website success surely doesn’t end here, but it is a fantastic recipe for a strong beginning. If your self storage website isn’t bringing your facility the occupancy rate that you need, take a hard look at the technology and strategies that you are currently using. It’s never a bad thing when your recipe needs a little updating to keep up with current tastes.

Contact Jill Baker, Director of Sales, if you are interested or have questions about the information above. She can be reached at jbaker@storagegroupinc.com or (407) 392-2328 X113.

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