According to the U.S. Census Bureau, there are almost 40 million people who speak Spanish in the United States. While there are many ways to translate a website into Spanish, there are a limited number of websites that are able to translate and accomodate for metric and multilingual features simaltaneously. ClickandStor®’s online rental kiosk is designed to better serve the growing demographic by having built-in Spanish and metric capabilities.
How ClickandStor® can help your facility in the United States
There are approximately 38.3 million people who speak Spanish, and almost 60 million Hispanics in the United States, according to U.S. Census data. That’s a huge market that has been historically forgotten about in the self storage industry. If you live in an area with a strong Hispanic population, tailoring your facility to them could be the key to filling empty units!
When ClickandStor® is added to your facility’s website, it opens up your facility to people who speak Spanish as their first language and who may have a difficult time navigating an English platform. If you live in states such as California, New Mexico, and Texas, this is a key feature to take advantage of, as these states have the highest populations of Spanish speakers.
According to Accredited Language, 56% of Hispanics in the US shop primarily with their mobile phones, compared to 33% of non-Hispanics. ClickandStor® is a progressive web app, meaning it is designed to engage with mobile users who want a quick and clean checkout process. They can pick out a unit, sign leases, and even leave a facility review – all in Spanish and from their phone!
How ClickandStor® can help your facility abroad
Technology in the self storage industry is often heavily tailored towards English speaking facilities, and ClickandStor® is among the first online rental tools to be offered as a multilingual platform. By clicking a Spanish/English button in the top right corner of the screen, users can switch to the language they’d prefer to browse units in, without sacrificing any of the features ClickandStor® is known for.
ClickandStor® is also available in metric and imperial measurements. There will also be opportunities for more languages to be added in the near future. This is ideal for countries that speak Spanish or other languages, as it allows facilities in countries that speak multiple languages to have a platform accessible by all users. If the country your facility is in uses a currency other than USD, that’s okay! ClickandStor®’s platform allows for payments in a wide variety of currencies, such as the euro and peso.
With the growing importance of demographics in the United States and abroad that speak Spanish, it’s more essential than ever for facilities to acknowledge and accomodate their customer base. Whether you own and operate a facility in the United States or abroad, utilizing a multilingual online rental platform is a great way to reach a wider audience and help increase occupancy. All-in-all, the long-term benefits of a multilingual platform are designed to create a more successful and revenue-driven self storage company.