Staying relevant against big-box competitors used to be nearly impossible, but with new technologies, mom-and-pop facilities are finding it easier than ever to compete against the big brands. Digital marketing can be a springboard to finding success in competitive local markets, keep reading to learn about these technologies and how they can benefit you!

Helping tenants digitally locate you

According to Stats Counter, Google receives 92% of all internet searches. This means it is vital that your company shows up on the first page of Google to stay competitive in the digital age. Using Search Engine Optimization, your facility can slowly increase rankings until it’s at the top of the local Search Engine Result Pages. This can lead to more website traffic, leads, and online rentals.

Search Engine Optimization won’t put you at the top of Google overnight, but with steady work and research, it’s one of the best ways to increase your facility’s digital presence. If you’re looking for quicker results, consider pay-per-click campaigns (PPC). PPC campaigns are the ads you see at the top of Google, and instead of paying for space for a set amount of time, as you would with a traditional billboard or phone book ad, your facility pays per click.

Getting charged per click means that you can set a budget that works for your facility and then adjust the budget as needed. It’s extremely effective when done correctly, allowing smaller facilities to “beat the ranks” by showing up above the organic search results.

Adopting the next big technology

Forbes has one. Trivago has one. Best Western has one. What is it, you ask? It’s called a Progressive Web App, and self storage facilities should have one too. A progressive web app works like a traditional mobile app, but without the need to use an app store. Originally designed by Google, this technology allows users to save space, use less data, and have a richer mobile experience with the brands they use.

For facilities, having a progressive web app usually looks like an enhanced online rental tool, allowing tenants to reserve a unit, pay rent, and make basic adjustments to their account. This not only helps tenants manage their rentals on their own time, but it frees up facility employees to work with in-person visitors and facility needs. Combine a PWA with add-ons such as gate access and e-sign, and your facility can have an almost entirely automated rental process!

The next steps

By now, you probably know you need to improve your online technology and digital marketing, but you’re not sure where to start. If you don’t have a background in digital marketing, hire an expert – after all, you don’t want to throw money down the internet drain and see zero results! They should have a way to track results and easily show that your efforts are working. For example, The Storage Group gives clients access to a Performance Dashboard™, allowing clients to add-on additional services to track competitors pricing, call tracking, and more. With SEO reports built-in, the dashboard provides a great way to easily track a facility’s marketing efforts in one place, 24/7, 365 days a year.


If you want your facility to start increasing occupancy and revenue, reach out to our expert team of digital marketers and web developers today. Too busy? Start by watching our ClickandStor® demo first, then reach out to jbaker@storagegroupinc.com to schedule a time to talk.

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